[Thanks to Coca-Cola UK for providing the PR & images]
Arcades and popular culture mix collectively extra typically than we will rely, with arcades being an ideal driver for nostalgia in any given piece of media. Many exhibits and films nowadays are set within the 1980’s or 90’s, a long time the place arcades would play a significant cultural function.
A kind of present exhibits is one which a lot of you a lot be aware of – Netflix’s Stranger Issues. In the event you’re unfamiliar with it, the present is ready within the city of Hawkins, IN within the early/mid 80’s. As such, arcades have made an look infrequently (form of like in that different 80’s primarily based TV present, The Goldbergs).
With the third season of the present launching tomorrow (maybe in the present day, relying on while you learn this), Netflix is firing up the promotional circuit for the present, and they’re being joined by sponsors within the effort. A kind of is Coca-Cola, who’s making a “pop-up arcade” within the East London space of Shoreditch. The thought is to convey Hawkins to Shoreditch for a day, trying to recreate an arcade from 1985 within the house. I wasn’t capable of finding out which video games (or what number of) shall be readily available other than Dragon’s Lair. One motive that Coke is contain is as a result of the introduction of New Coke again in ’85 may even play a task within the new season; they are going to be providing “a restricted version, upside-down world Coca-Cola x Stranger issues can.”
Right here extra information from the press launch; if any of you occur to be within the space on the 11th and discover this arcade, make sure to report again!
COCA-COLA TURNS STRANGER THINGS FANS’ WORLD’S UPSIDE-DOWN WITH THE LAUNCH OF HAWKINS PALACE ARCADE AND 800 LIMITED-EDITION CANS
On Thursday 11th July, Hawkins is coming to Shoreditch as Coca-Cola launches a Stranger Issues pop-up Arcade!
The Hawkins themed Arcade, which followers will bear in mind from season 2, options genuine 80’s video video games as used within the set, in addition to a secret ‘the other way up‘ room, solely accessible to these with a eager Stranger Issues eye…
The primary 800 company who’re capable of finding this secret house will get their fingers on a restricted version, upside-down world Coca-Cola x Stranger issues can (pictured).
The Arcade pays homage to the story of ‘New Coke’ interwoven into Season three, which is ready in 1985, the 12 months that New Coke launched in America.
Abstract of particulars under with press launch and marketing campaign photographs connected.
Date: Thursday 11th July 2019
Opening Hours: 11am – 9pm (final entry eight.30pm)
Location: The Coca-Cola and Stranger Issues Arcade, Store four, Brick Lane, Spitalfields, E1 6QR
Nearest Tube Station: Liverpool Road / Outdated Road / Shoreditch Excessive Road
Occasion: Coca-Cola and Stranger Issues welcome followers to expertise the well-known Arcade in London, providing the prospect to play the unique arcade video games featured within the collection and accumulate a limited-edition Coca-Cola x Stranger Issues Upside Down can*
T&C Overview: Entry to the Arcade is free. Guests shall be supplied with Coca-Cola x Stranger Issues tokens to play the arcade video games.
*Solely 800 ‘Upside-down’ Coca-Cola cans can be found on a primary come, first serve foundation. These aged below 16 should be accompanied by an grownup.
Web site: www.coca-cola.co.uk/stranger-things-arcade
In regards to the creator: arcadehero View all posts by arcadehero
I am a lifelong fan of video video games and I’ve been working my very own arcade, The Recreation Grid Arcade in West Valley Metropolis, Utah since 2008.